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3 Ways Ad Networks Use 42matters to Generate Leads

3 Ways Ad Networks Use 42matters to Generate Leads

Mobile advertising is increasingly one of the hottest markets in the ad industry. In 2018, it was estimated that mobile ad spend globally would hit the $230 billion mark, with an estimated growth rate of more than 20%. In reality, it surpassed even...- read more »

13 Ways Ad Networks Combat Ad Fraud using 42matters App Data

13 Ways Ad Networks Combat Ad Fraud using 42matters App Data

Mobile advertising is huge. Indeed, global mobile ad spending is set to hit the $230 billion mark this year, with a staggering estimated growth rate of more than 20%. With all that money changing hands, the digital advertising world has drawn a lot...- read more »

Meet us at Dmexco 2019 in Cologne

Meet us at Dmexco 2019 in Cologne

Will you be attending Dmexco in Cologne on 11-12 September 2019? If yes, we would love to meet you there to discuss your current challenges in mobile and explain how 42matters' products can help grow your business.   To setup a meeting, just...- read more »

12 Ways Ad Networks Use 42matters App Data to Improve App Publisher Onboarding

12 Ways Ad Networks Use 42matters App Data to Improve App Publisher Onboarding

When online advertising networks onboard an app publisher’s mobile application, they need the app’s most recent metadata – such as the title, creatives, description, icon, etc. – to ensure that the process is straightforward...- read more »

How to Find Your Mobile Advertising ID

How to Find Your Mobile Advertising ID

What is a mobile advertising ID? In this article we'll explain what what they are, the different kinds that exist, why they are used, and how you can reset them. What is an advertising ID? Advertising IDs are user-resettable identifiers provided by...- read more »

Daily App Downloads Statistics - for All Countries and All Android & iOS Apps

Daily App Downloads Statistics - for All Countries and All Android & iOS Apps

High-precision Estimates of Daily App Downloads  At 42matters we continuously analyze millions of mobile apps available in the Google Play Store and iOS App Store and infer valuable actionable insights. Our Data Science Team has developed...- read more »

App-Ads.txt Aggregated CSV Files with 42matters

App-Ads.txt Aggregated CSV Files with 42matters

The IAB app-ads.txt standard is a critical step for combating mobile, in-app advertising fraud and building trust in the advertising industry more broadly. 42matters is now offering a way to efficiently implement the standard at scale. How to Scale...- read more »

Introducing API support for the Amazon Appstore

Introducing API support for the Amazon Appstore

Exciting news - we have added support to the Amazon Appstore with the release of the new "Lookup API" for all Android apps listed on the marketplace operated by Amazon.com. With the Lookup API for Amazon Android Apps you can find an app that...- read more »

Meet us at MWC 2019 in Barcelona

Meet us at MWC 2019 in Barcelona

Will you be attending Mobile World Congress in Barcelona on 25-28 of February 2019? If yes, we would love to meet you there to discuss your current challenges in mobile marketing and advertising and explain how 42matters' products can help reaching...- read more »

Versions History API for iOS and Android Apps

Versions History API for iOS and Android Apps

In this article we discuss the 42matters Versions History API, which enables users to track the version histories for all iOS and Android apps. Let's get started! What are App Versions and why should you care? Every time you download and install...- read more »