The latest intelligence from the world of mobile and connected TV (CTV) apps.

What is app-ads.txt? App-ads.txt examples, use cases, and how it differs from ads.txt and sellers.json. How to set up app-ads.txt for your apps.

What are IAB categories? We cover the IAB Content Taxonomy, why it's important, and ways app developers, demand-side platforms, and other businesses can use it.

Introducing 42matters’ SDK Badges! 42matters awards the top Software Development Kits (SDKs) for analytics, sales, & marketing integrated in iOS & Android apps.

Introducing 42matters’ SDK Badges! 42matters awards the top Software Development Kits (SDKs) for app and game development integrated in iOS & Android apps.

Introducing 42matters’ SDK Badges! 42matters awards the top Software Development Kits (SDKs) for adding features and functionalities to iOS & Android apps.

Introducing 42matters’ SDK Badges! 42matters awards the top mobile SDKs for app monetization and advertising integrated in OS and Android apps.

We’ve added new features! Total iOS downloads, total downloads by country, iOS Lookup API downloads, iOS Advanced Query API downloads_gte & downloads_lte.

Introducing SDK Performance and Installation Badges from 42matters. Share them on GitHub, LinkedIn, webpages, and other digital and physical marketing content.

We’ll be at DMEXCO 2023! If you’re attending, we’d love to talk to you about AdTech and the leading Ad Network, Ad Mediation, and Attribution SDKs.

DMEXCO will host top SDK developers like Braze, JW Player, & mParticle. Read the article for the list of iOS & Android SDK publishers heading to DMEXCO 2023.

We’ve analyzed the most popular mobile app analytics SDKs on the market, including Amplitude, Flurry, Mixpanel, GameAnalytics, CleverTap, and UXCam.

We’ll be attending DMEXCO 2023 in Cologne, Germany. If you’re attending, we’d love to talk to you about the value of connected TV and CTV app intelligence.

DMEXCO will host top ad networks like Meta, Start.io, Criteo, Tappx, etc. Read the article for the list of demand-side SDKs heading to DMEXCO 2023.

Ad-supported streaming platforms like Plex and Amazon’s FreeVee continue to grow. Peacock gears up for Big Ten football. Netflix continues to lead.

42matters is heading to Digital Marketing Exposition & Conference (DMEXCO) in Cologne, Germany. Be sure to set up a meeting with our team!