Latest News
Improved Country Availability, Languages, Publisher Geolocation Filters in Explorer
May 27th, 2020
Coronavirus has been a shot to the arm. Fortunately, there appears to be a glimmer of light at the end of the tunnel. For our part, we’ve looked at these extraordinary times as an opportunity for extraordinary focus. Indeed, since the...- read more »
Facebook Messenger Rooms Enters Video Conferencing Market
May 18th, 2020
Three weeks ago, Mark Zuckerberg, CEO of Facebook, revealed Messenger Rooms, the Social Media giant’s response to video conferencing platforms like Microsoft Teams and Zoom. This new product will enable users to create virtual “Rooms&...- read more »
The 7 Best Free Health and Fitness Apps in 2020
April 14th, 2020
Key findings on 2020's best free health and fitness apps: Coronavirus quarantine measures appear to have caused a surge in Health & Fitness app downloads. Calorie Counter by MyFitnessPal, Inc. is the best free health and fitness app on the...- read more »
Coronavirus App Download Statistics: Microsoft Teams Thrives
April 1st, 2020
On March 11th, 2020, the World Health Organization officially labeled the outbreak of the novel coronavirus a pandemic. In response, governments across the globe have issued a variety of edicts aimed at attenuating the spread of the disease. However...- read more »
10 Ways Ad Networks Use 42matters App Data to Improve Ad Performance
January 13th, 2020
Advertising is a critical source of revenue for mobile app publishers. Indeed, businesses built on mobile apps often live and die by the quality of the advertisements their apps serve up. Consequently, ad networks that compete to provide these ads...- read more »
3 Ways Ad Networks Use 42matters to Generate Leads
September 23rd, 2019
Mobile advertising is increasingly one of the hottest markets in the ad industry. In 2018, it was estimated that mobile ad spend globally would hit the $230 billion mark, with an estimated growth rate of more than 20%. In reality, it surpassed even...- read more »
13 Ways Ad Networks Combat Ad Fraud using 42matters App Data
September 12th, 2019
Mobile advertising is huge. Indeed, global mobile ad spending is set to hit the $230 billion mark this year, with a staggering estimated growth rate of more than 20%. With all that money changing hands, the digital advertising world has drawn a lot...- read more »
Meet us at Dmexco 2019 in Cologne
August 29th, 2019
Will you be attending Dmexco in Cologne on 11-12 September 2019? If yes, we would love to meet you there to discuss your current challenges in mobile and explain how 42matters' products can help grow your business. To setup a meeting, just...- read more »
12 Ways Ad Networks Use 42matters App Data to Improve App Publisher Onboarding
August 28th, 2019
When online advertising networks onboard an app publisher’s mobile application, they need the app’s most recent metadata – such as the title, creatives, description, icon, etc. – to ensure that the process is straightforward...- read more »
How to Find Your Mobile Advertising ID
August 14th, 2019
What is a mobile advertising ID? In this article we'll explain what what they are, the different kinds that exist, why they are used, and how you can reset them. What is an advertising ID? Advertising IDs are user-resettable identifiers provided by...- read more »
