Latest News
App-ads.txt release from IAB Tech Lab: what's in for you?
December 5th, 2018
The Interactive Advertising Bureau Technology Laboratory (IAB Tech Lab) has released the app-ads.txt standard. We break down what this means for you. What is the IAB Technology Laboratory? The Interactive Advertising Bureau (IAB) is an...- read more »
How to find Apps Popular in a Country with the App Intelligence Explorer?
November 26th, 2018
There are many apps on the Google Play and Apple App Store that are released specifically for a country, city, or even community. Those apps range from public services such as metro or train schedules, local banks, services for websites that are only...- read more »
Ad Networks - Improve your Targeting with 42matters data
November 22nd, 2018
42matters offers data and insights that fit perfectly with the needs of Ad Networks for offering precise targeting to their advertisers. Ad Networks often lack additional information about apps registered in their system and waste valuable...- read more »
SDK Intelligence and Lead Generation with 42matters App Intelligence Explorer
October 29th, 2018
The App Intelligence Explorer from 42matters is a versatile tool for market research and lead generation on Google Play and Apple App Store. One of the most used feature combinations is the SDK insights filter + CSV Exports and this is what...- read more »
Analysis of App Reviews Can Reveal Useful Business Insights
October 8th, 2018
App reviews are one of the best ways to find out what users really think about apps. The only problem is that they are unstructured and it's hard to get an overview about particular topics without scrolling through thousands of reviews. That is why...- read more »
How to discover new games getting traction on Google Play
September 25th, 2018
The ability to discover new apps that are getting traction on Google Play or Apple App Store can be extremely valuable for business. However, the sheer number of available apps makes this task impossible without having precise data about apps'...- read more »
How to open the 42matters sample file dumps with Excel
September 17th, 2018
42matters provides app information and insights via an up-to-date, complete and consistent file feed, optimized for large-data ingestion. In this tutorial we are going to show you how to get started with the sample android app metadata...- read more »
Find the IAB Category For a Specific App
August 29th, 2018
IAB categories are an industry standard taxonomy for content categorization. With our API for Android and iOS you can find the IAB categories for every mobile app and leverage the data of any IAB category. Why is that important? IAB...- read more »
Meet us at Dmexco 2018 in Cologne
August 28th, 2018
Will you be attending Dmexco in Cologne on 12-13 September 2018? If yes, we would love to meet you there to discuss your current challenges in mobile marketing and advertising and explain how 42matters' products can help reaching better results. To...- read more »
42matters provides global app intelligence data for Statista
March 1st, 2018
Smartphones have become ubiquitous for the average consumer and, as an effect, so have Apps. The App economy is growing at a staggering rate, though, and for developers the importance of measuring the App market is more important than ever. &...- read more »
