The latest intelligence from the world of mobile and connected TV (CTV) apps.
Mobile app analytics refers to the systematic analysis of data collected from mobile apps and the broader mobile app economy. While mobile app analytics can be used for anything from market research to competitor analysis, it is most commonly deployed by developers to improve conversions, app performance, user experience, app store optimization (ASO), and more. At 42matters, for instance, we deliver mobile app analytics via a host of useful APIs and the 42matters Explorer [https://42matters.c
The Top Chinese Apps in India in 202023 min read
As of July 9th, 2020, there were 14,786 Android apps and 3,149 iOS apps available in India that were developed in China. Of these, there were 5,500 games on Google Play and 1,568 games on the Apple App Store. In this article, we’ll show you how to access the most comprehensive list of the top Chinese apps in India [https://42matters.com/india-app-market-statistics]. As already noted, the data that follows was pulled July 9th, 2020. However, if you use the 42matters Explorer [https://42matte
Now, this may come as a shock, but we here at 42matters are quite interested in the financial sector. We know; a Swiss company interested in banking and finance — quelle surprise! But we actually approach the industry from a different angle than most Swiss companies. You see, we’re focused on the mobile app economy. So, in this article, we’ll discuss how you can use app data from 42matters to conduct market research on the financial app sector. But first, some statistics: * There are more t
Coronavirus has been a shot to the arm. Fortunately, there appears to be a glimmer of light at the end of the tunnel. For our part, we’ve looked at these extraordinary times as an opportunity for extraordinary focus. Indeed, since the initiation of global coronavirus containment measures we’ve been hard at work upgrading three useful features on the 42matters Explorer [https://42matters.com/app-market-explorer]. They are as follows: 1. Country availability filters 2. Language filters 3.
Three weeks ago, Mark Zuckerberg, CEO of Facebook, revealed Messenger Rooms, the Social Media giant’s response to video conferencing platforms like Microsoft Teams and Zoom. This new product will enable users to create virtual “Rooms” to host online events, conference calls, product demos — you name it! According to Zuckerberg, Messenger Rooms is extremely easy to use. To invite users to a virtual event, users need only send them an automatically generated link. Then, to join, guests simply c
Key findings on 2020's best free health and fitness apps: * Coronavirus quarantine measures appear to have caused a surge in Health & Fitness app downloads. * Calorie Counter by MyFitnessPal, Inc. is the best free health and fitness app on the Google Play Store, having been downloaded over 50 million times, including 437,478 times last month. * Of the top seven, Home Workout - No Equipment by Leap Fitness Group has performed best over the last month, often surpassing 600,000 dail
On March 11th, 2020, the World Health Organization officially labeled the outbreak of the novel coronavirus a pandemic. In response, governments across the globe have issued a variety of edicts aimed at attenuating the spread of the disease. However, as pragmatic as national quarantines may be, they nevertheless impose substantial economic consequences. App download statistics provide some intriguing insights into the ramifications of such measures. In this article, we’ll focus on remote conn
Mobile advertising is increasingly one of the hottest markets in the ad industry. In 2018, it was estimated that mobile ad spend globally would hit the $230 billion [https://www.smaato.com/blog/mobile-ad-fraud-in-2019-tools-and-tactics-used-by-fraudsters/] mark, with an estimated growth rate of more than 20%. In reality, it surpassed even those lofty expectations and reached roughly $283.35 billion [https://www.emarketer.com/content/global-digital-ad-spending-2019]– driven by increasing compet
Meet us at Dmexco 2019 in Cologne1 min read
Will you be attending Dmexco in Cologne on 11-12 September 2019? If yes, we would love to meet you there to discuss your current challenges in mobile and explain how 42matters' products can help grow your business. To setup a meeting, just fill the form here [https://42matters.com/contact] :)
How to Find Your Mobile Advertising ID3 min read
What is a mobile advertising ID? In this article we'll explain what what they are, the different kinds that exist, why they are used, and how you can reset them. What is an advertising ID? Advertising IDs are user-resettable identifiers provided by a device’s operating system that allow developers and marketers to track user activity for advertising purposes. Since mobile apps do not collect cookies, advertising IDs such as Android’s AdID [https://developers.google.com/android/reference/com/g
High-precision Estimates of Daily App Downloads At 42matters we continuously analyze millions of mobile apps available in the Google Play Store and iOS App Store and infer valuable actionable insights. Our Data Science Team has developed unique Machine Learning algorithms that precisely estimate the number of downloads each published app receives per day. This data allows to easily track the app downloads statistics both per country and globally. Millions of data points are updated on a dail
The IAB app-ads.txt standard is a critical step for combating mobile, in-app advertising fraud and building trust in the advertising industry more broadly. 42matters is now offering a way to efficiently implement the standard at scale. How to Scale the app-ads.txtStandard with 42matters This year, the Interactive Advertising Bureau [https://iabtechlab.com/] (IAB) released specifications for the app-ads.txt standard, an extension of the ads.txt specific for the mobile ecosystem. The IAB’s goa
Exciting news - we have added support to the Amazon Appstore [https://bit.ly/3rAnSOS] with the release of the new "Lookup API [https://bit.ly/3oD5rqN]" for all Android apps listed on the marketplace operated by Amazon.com [https://amzn.to/3rCmJpW]. With the Lookup API for Amazon Android Apps you can find an app that matches the specified ASIN on the Amazon Appstore and return full app details [https://bit.ly/3LxVncH] like title, price, developer name, rating, description, icon, screenshots, and
Meet us at MWC 2019 in Barcelona1 min read
Will you be attending Mobile World Congress in Barcelona on 25-28 of February 2019? If yes, we would love to meet you there to discuss your current challenges in mobile marketing and advertising and explain how 42matters' products can help reaching better results. To setup a meeting, justfill the form here [https://42matters.com/contact]:)
In this article we discuss the 42matters Versions History API, which enables users to track the version histories for all iOS and Android apps. Let's get started! What are App Versions and why should you care? Every time you download and install an app, it comes with a "version." Versioning is a critical component of a mobile app's upgrade and maintenance strategy: your mobile OS, Android or iOS, uses an app's version information to prevent downgrades. Usually, the version is represented by a
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