The latest intelligence from the world of mobile and connected TV (CTV) apps.

Sales & Marketing

The Best of 2021 — A List of App Stores for Android Apps8 min read

Way back in 2008, in the earliest days of the mobile app economy, Android apps could only be found on Google Play. Today, however, there are a variety of third-party app stores for Android apps. We’ve ranked the most popular. In this article, we provide brief descriptions of each of the top app stores for Android apps. While this is by no means an exhaustive exercise, it is nevertheless a great place to start for those researching the reach of Google’s mobile app and game footprint. Moreover,

Ad TechCTV

Inventory Partner Domain Sharing for Connected TV Apps4 min read

The Interactive Advertising Bureau (IAB) has released guidance for ads.txt and app-ads.txt inventory partner domain sharing for the connected TV (CTV) and over-the-top (OTT) landscape. In this blog post, we recap app-ads.txt and briefly explain inventory partner domains. We also explain why ads.txt and app-ads.txt, in their current iterations, are inadequate for navigating advertising in the CTV and OTT market, and how our solutions at 42matters can help. Here’s what we cover (click the links

Travel Apps Surge as the US Prepares to Lift Restrictions5 min read

With the United States set to relax travel restrictions for fully-vaccinated visitors, we used our app intelligence solutions to analyze how three of the top Android travel apps — Booking.com, Airbnb, and Expedia — have performed during COVID-19. The COVID-19 pandemic devastated the travel and hospitality industries. At one point in 2020, for instance, Airbnb resorted to laying off 25% of its workforce. Not long after, the company’s CEO Brian Chesky warned that global travel may never fully rec

​​How to Get App Insights for App Analysis11 min read

One of the most common questions that we receive at 42matters is whether it’s possible to get app insights for app analysis. The answer, of course, is yes!

How the Top 5 Language Learning Apps Fared During COVID-196 min read

We used our app intelligence solutions to analyze how the top five language learning apps have performed during the COVID-19 pandemic. One of the consequences of the ongoing coronavirus pandemic has been the rise of remote learning. At one point in April 2020 the World Economic Forum (WEF) estimated that some 1.2 billion children were out of classrooms [https://bit.ly/3B97eJ7], driving parents and educators alike to seek e-learning solutions for their students and children. With this in mind,

Top 5 WhatsApp Alternatives in 20217 min read

We used our app intelligence solutions to analyze the top five alternatives to WhatsApp following Facebook’s October 2021 outages. On Monday, October 4th, 2021, the tech giant Facebook suffered a global outage [https://bit.ly/3J649fQ] that lasted approximately six hours. Effected were Facebook’s eponymous social networking site, along with Instagram, Oculus, Messenger, and, relevant to this article, WhatsApp. Suffice it to say, these outages caused quite a stir. Pundits — seemingly without a h

API

NEW: App Ratings History APIs for Android and iOS3 min read

We’ve added two new API endpoints! The Google Play Weekly App Ratings History API [https://bit.ly/3oD99R8] and the Apple App Store Weekly App Ratings History API [https://bit.ly/3HLoyqo] can be used to retrieve comprehensive historical ratings for any Android or iOS app available on Google Play or the Apple App Store. Here’s what we cover in this blog post (click the links below to jump to the corresponding section): * Intro to App Ratings * App Ratings History APIs * Google Play App Rating

What Are Mobile App Analytics?15 min read

Mobile app analytics refers to the systematic analysis of data collected from mobile apps and the broader mobile app economy. In this article, we will endeavor to answer some of the most frequently asked questions concerning mobile app analytics, including: * What Are Mobile App Analytics? * Why Do You Need Mobile App Analytics? * App Developers and Mobile Game Publishers * Ad Networks * Market Researchers * Which Mobile App Analytics Metrics Should You Track? * Downlo

Top 5 US Neobanks vs Top 5 US Traditional Banks6 min read

We’ve leveraged our app intelligence solutions to identify the top five neobank apps in 2021 based on downloads. We then compared these neobanks to apps from the top traditional banks based in the United States. A few weeks ago, we wrote about the continued ascent of neobanks [https://bit.ly/3uKgJgC] and other mobile banking solutions on our blog, noting that while traditional banking institutions were the first to develop digital offerings, neobanks have lately put the old guard on notice. In

Top 5 “Buy Now, Pay Later” Apps in 20218 min read

We’ve leveraged our app intelligence solutions to identify the top five “Buy Now, Pay Later” (BNPL) apps in 2021 based on downloads. We then compared these apps using our analytics tools, focusing on their download histories, ratings, top chart rankings, changelogs, integrated SDKs, and more! Here’s what we cover (click the links below to jump to the relevant sections): * What is “Buy Now, Pay Later” (BNPL)? * Top 5 “Buy Now, Pay Later” Apps in 2021 * Analysis of the Top 5 “Buy Now, Pay Lat

G2 Fall 2021 Report: 42matters Explorer Named High Performer in ‘Mobile Analytics’ and ‘Mobile App Analytics’2 min read

The 42matters Explorer [https://42matters.com/app-market-explorer], a leading app intelligence tool providing insight into more than 15 million published and unpublished apps available on Google Play and the Apple App Store, was named a High Performer in ‘Mobile Analytics’ and ‘Mobile App Analytics’ in G2’s Fall 2021 Report [https://bit.ly/3rEdu8w]. 42matters is a provider of mobile app data and app store insights, offering a unique arsenal of app intelligence solutions. These include APIs, fil

Top 5 Hyper-Casual Mobile Games in 20219 min read

We’ve leveraged our app intelligence solutions to identify the top five hyper-casual mobile games in 2021 based on downloads. We then compared these gaming apps using our analytics tools. Hyper-casual games have long dominated global app stores — and they don’t appear to be going anywhere anytime soon. Indeed, mobile games now generate nearly 100 billion U.S. dollars in annual revenue. This represents approximately 57.2% of the global gaming market [https://bit.ly/3JhVzui]. What’s more, accord

Best Google Play App and Game Categories in 20215 min read

We’ve analyzed the best Google Play categories based on current download trends, including the five most upward and downward trending app and game categories as of August 15th, 2021. Google Play offers nearly 3.4 million mobile apps and games. Moreover, an average of approximately 1,700 new apps are added every day. As such, app developers are constantly struggling to get their products in front of their target consumers, making app and game categories an indispensable tool for developers and u

Food Delivery Apps Remain Popular During COVID-19 Pandemic7 min read

We’ve ranked the top seven food delivery apps worldwide based on total downloads, then compared their current performance to their pre-pandemic numbers. The global coronavirus pandemic has accelerated many digital trends, from remote work and telecommuting to the rise of telemedicine [https://bit.ly/3GQijQR], video conferencing [https://bit.ly/3swZLQt], and digital streaming [https://bit.ly/3HFdvii]. In this article, however, we turn our attention to the most popular Android food delivery app

Big Data Analytics

Digital Health Trends 2021 by IQVIA Institute4 min read

In a recent report, the IQVIA Institute for Human Data Science analyzed numerous digital health trends in 2021, including the rise of mobile health apps. Here’s how they used 42matters to do so... A few weeks ago, the folks over at the IQVIA Institute for Human Data Science, an American company operating in the health information technology and clinical research industries, released a report [https://bit.ly/3JbVusg] titled Digital Health Trends 2021: Innovation, evidence, regulation, and adopti

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