The latest intelligence from the world of mobile and connected TV (CTV) apps.

Explorer

Improved Country Availability, Languages, Publisher Geolocation Filters in Explorer15 min read

Coronavirus has been a shot to the arm. Fortunately, there appears to be a glimmer of light at the end of the tunnel. For our part, we’ve looked at these extraordinary times as an opportunity for extraordinary focus. Indeed, since the initiation of global coronavirus containment measures we’ve been hard at work upgrading three useful features on the 42matters Explorer [https://42matters.com/app-market-explorer]. They are as follows: 1. Country availability filters 2. Language filters 3.

Use Cases

Facebook Messenger Rooms Enters Video Conferencing Market7 min read

Three weeks ago, Mark Zuckerberg, CEO of Facebook, revealed Messenger Rooms, the Social Media giant’s response to video conferencing platforms like Microsoft Teams and Zoom. This new product will enable users to create virtual “Rooms” to host online events, conference calls, product demos — you name it! According to Zuckerberg, Messenger Rooms is extremely easy to use. To invite users to a virtual event, users need only send them an automatically generated link. Then, to join, guests simply c

Explorer

The 7 Best Free Health and Fitness Apps in 202033 min read

Key findings on 2020's best free health and fitness apps: * Coronavirus quarantine measures appear to have caused a surge in Health & Fitness app downloads. * Calorie Counter by MyFitnessPal, Inc. is the best free health and fitness app on the Google Play Store, having been downloaded over 50 million times, including 437,478 times last month. * Of the top seven, Home Workout - No Equipment by Leap Fitness Group has performed best over the last month, often surpassing 600,000 dail

Explorer

Coronavirus App Download Statistics: Microsoft Teams Thrives21 min read

On March 11th, 2020, the World Health Organization officially labeled the outbreak of the novel coronavirus a pandemic. In response, governments across the globe have issued a variety of edicts aimed at attenuating the spread of the disease. However, as pragmatic as national quarantines may be, they nevertheless impose substantial economic consequences. App download statistics provide some intriguing insights into the ramifications of such measures. In this article, we’ll focus on remote conn

Use CasesAd Tech

3 Ways Ad Networks Use 42matters to Generate Leads5 min read

Mobile advertising is increasingly one of the hottest markets in the ad industry. In 2018, it was estimated that mobile ad spend globally would hit the $230 billion [https://www.smaato.com/blog/mobile-ad-fraud-in-2019-tools-and-tactics-used-by-fraudsters/] mark, with an estimated growth rate of more than 20%. In reality, it surpassed even those lofty expectations and reached roughly $283.35 billion [https://www.emarketer.com/content/global-digital-ad-spending-2019]– driven by increasing compet

Events

Meet us at Dmexco 2019 in Cologne1 min read

Will you be attending Dmexco in Cologne on 11-12 September 2019? If yes, we would love to meet you there to discuss your current challenges in mobile and explain how 42matters' products can help grow your business. To setup a meeting, just fill the form here [https://42matters.com/contact] :)

Mobile Advertising

How to Find Your Mobile Advertising ID3 min read

What is a mobile advertising ID? In this article we'll explain what what they are, the different kinds that exist, why they are used, and how you can reset them. What is an advertising ID? Advertising IDs are user-resettable identifiers provided by a device’s operating system that allow developers and marketers to track user activity for advertising purposes. Since mobile apps do not collect cookies, advertising IDs such as Android’s AdID [https://developers.google.com/android/reference/com/g

Explorer

Daily App Downloads Statistics - for All Countries and All Android & iOS Apps3 min read

High-precision Estimates of Daily App Downloads At 42matters we continuously analyze millions of mobile apps available in the Google Play Store and iOS App Store and infer valuable actionable insights. Our Data Science Team has developed unique Machine Learning algorithms that precisely estimate the number of downloads each published app receives per day. This data allows to easilytrack the app downloads statistics both per country and globally. Millions of data points are updated on a daily bas

File Dumps

App-Ads.txt Aggregated CSV Files with 42matters6 min read

The IAB app-ads.txt standard is a critical step for combating mobile, in-app advertising fraud and building trust in the advertising industry more broadly. 42matters is now offering a way to efficiently implement the standard at scale. How to Scale the app-ads.txtStandard with 42matters This year, the Interactive Advertising Bureau [https://iabtechlab.com/] (IAB) released specifications for the app-ads.txt standard, an extension of the ads.txt specific for the mobile ecosystem. The IAB’s goa

API

Introducing API support for the Amazon Appstore1 min read

Exciting news - we have added support to the Amazon Appstore [https://bit.ly/3rAnSOS] with the release of the new "Lookup API [https://bit.ly/3oD5rqN]" for all Android apps listed on the marketplace operated by Amazon.com [https://amzn.to/3rCmJpW]. With the Lookup API for Amazon Android Apps you can find an app that matches the specified ASIN on the Amazon Appstore and return full app details [https://bit.ly/3LxVncH] like title, price, developer name, rating, description, icon, screenshots, and

Events

Meet us at MWC 2019 in Barcelona1 min read

Will you be attending Mobile World Congress in Barcelona on 25-28 of February 2019? If yes, we would love to meet you there to discuss your current challenges in mobile marketing and advertising and explain how 42matters' products can help reaching better results. To setup a meeting, justfill the form here [https://42matters.com/contact]:)

API

Versions History API for iOS and Android Apps2 min read

In this article we discuss the 42matters Versions History API, which enables users to track the version histories for all iOS and Android apps. Let's get started! What are App Versions and why should you care? Every time you download and install an app, it comes with a "version." Versioning is a critical component of a mobile app's upgrade and maintenance strategy: your mobile OS, Android or iOS, uses an app's version information to prevent downgrades. Usually, the version is represented by a

API

App-ads.txt release from IAB Tech Lab: what's in for you?4 min read

The Interactive Advertising Bureau Technology Laboratory (IAB Tech Lab) has released the app-ads.txt standard. We break down what this means for you. What is the IAB Technology Laboratory? TheInteractive Advertising Bureau [https://www.iab.com/](IAB) is an advertising organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. Its tech branch, theIAB Technology Laboratory [https://iabtechlab.com/], helps companies implementin

Explorer

How to find Apps Popular in a Country with the App Intelligence Explorer?3 min read

There are many apps on the Google Play and Apple App Store that are released specifically for a country, city, or even community. Those apps range from public services such as metro or train schedules, local banks, services for websites that are only active in a certain country, even games that are particular for the region. Discovering those apps can be hard, but sometimes they are the ones that are valuable for establishing local business relationships. Today we will show you how you can use d

APIAd Tech

Ad Networks - Improve your Targeting with 42matters data2 min read

42matters offers data and insights that fit perfectly with the needs of Ad Networks for offering precise targeting to their advertisers. Ad Networks often lack additional information about apps registered in their system and waste valuable impressions on unsuitable audiences. Here is a short and non-exhaustive list of data points per app that can be useful in the field of ad-tech: * Officially declared app category - this is the category that app publishers choose when releasing apps on the

Flexible Access to 42matters'
App Intelligence Data

Flexible Access to 42matters' App Intelligence Data
Explorer

Explorer

Visually explore app intelligence for any iOS or Android app.

App Watchlist

App Watchlist

Track and benchmark any iOS or Android apps on a single, unified dashboard.

API

API

Programmatic access to mobile and CTV app intelligence.

File Dumps

File Dumps

Download the latest app data and statistics and ingest them into your own system for further analysis.

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The best businesses need the highest-quality app intelligence!

Meta
AdColony
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Meta
AdColony
Comcast
Ookla
Vungle
Oolo
Meta
AdColony
Comcast
Ookla
Vungle
Oolo