Find the IAB Category For a Specific App


IAB []categories are an industry standard taxonomy []for content categorization. With our API for Android and iOS you can find the IAB categories for every mobile app and leverage the data of any IAB category. Why is that important? IAB categories are much more expressive than the categories on App Stores, respectively more than 1000 categories vs just (about) 50! Clearly not all millio... Read more

Meet us at Dmexco 2018 in Cologne


Will you be attending Dmexco in Cologne on 12-13 September 2018? If yes, we would love to meet you there to discuss your current challenges in mobile marketing and advertising and explain how 42matters' products can help reaching better results. To setup a meeting, justfill the form here []:)... Read more

42matters provides global app intelligence data for Statista

Explorer API

Smartphones have become ubiquitous for the average consumer and, as an effect, so have Apps.  The App economy is growing at a staggering rate, though, and for developers the importance of measuring the App market is more important than ever.  Understanding the latest developments and demographics to help increase App engagement and reaching the most relevant audiences are top of mind. 42matters provide insights on the global App audience and demographics by providing App Market Data and Mobile ... Read more

Finding Your Place in the Mobile App Market

Mobile Advertising

The mobile app market is growing – and with it, a wide range of opportunities for developers, marketers, and more. Mobile enterprise has long been hailed as the ‘next biggest market [],’ with the average amount of timespent browsing []each month on a mobile device up to 66 hours in the UK. Mobile apps, on the other hand, clock around 2.3hours of use []every day per user. With around 4.93 billionsmart ... Read more

Access 42matters' App Intelligence
However You Like

  • Explorer: Visually explore App
    Intelligence for any iOS
    or Android app
  • APIs: Pull App Intelligence
  • File dumps: Download the latest App data
    and statistics and ingest them
    into your own system for
    further analysis

Get Started Today!