Digital Health Trends 2021 by IQVIA Institute

Big Data Analytics

In a recent report, the IQVIA Institute for Human Data Science analyzed numerous digital health trends in 2021, including the rise of mobile health apps. Here’s how they used 42matters to do so... A few weeks ago, the folks over at the IQVIA Institute for Human Data Science, an American company operating in the health information technology and clinical research industries, released a report [] titled Digital Health Trends 2021: Innovation, evidence, regulation, and adopti... Read more

42 Mobile Game Market Statistics That Matter in 2021


In a previous blog post [], we noted that the mobile app industry is on pace to crack 935.2 billion U.S. dollars in global revenue by 2023. The mobile game market is expected to make up a huge portion of this figure, with some commentators predicting it'll generate upwards of 200 billion U.S. dollars [] in global revenue by the same year. With this in mind, we decided to take a look under the hood of the global mobile gaming industry. Here are 42 mobi... Read more

Account-Based Marketing (ABM) with the 42matters Explorer

Business-to-business (B2B) companies that target larger accounts, with longer sales cycles and more lucrative deals, are turning to account-based marketing (ABM) in growing numbers. In this blog post, we discuss how the 42matters Explorer can help bolster ABM. Here’s what we’ll cover: * What is Account-Based Marketing (ABM)? * Introducing the 42matters Explorer * How to Export Leads From the 42matters Explorer * How to Import 42matters Leads Into LinkedIn * How to Use 42m... Read more

ANALYSIS: Robinhood and Duolingo IPOs

Robinhood and Duolingo, two of the most popular app-based businesses in the United States and globally, are set to go public. Eyeing IPOs of 35 and 3 billion U.S. dollars respectively, the companies have obviously enjoyed great success on the global app markets. So, in this article, we’ve leveraged our app intelligence solutions to analyze the following: 1. Robinhood App Analysis 1. Download Estimates (July 23, 2019 - July 22, 2021) 2. Analysis of User Review Sentiment 3. Analysis o... Read more

NEW: Expanded SDK, App Download, and Changelog Insights

Explorer Changelog

The SDK Explorer now enables you to see which apps have installed or removed an SDK during a given month. The Explorer now provides Estimated Downloads and Changelog insights for any app going back as far as two and three years, respectively. Over the last few months, we’ve added numerous new products and features to our suite of app intelligence solutions. These give our users insight into Apple privacy [] initiatives like App Privacy Details and App Tracking Transparency... Read more

The Top 7 Neobanking Apps Based in the United States

We’ve ranked the top seven American neobanking apps based on downloads and compared them to some of the most popular mobile offerings from traditional banks. One of the hallmarks of the modern fintech landscape is an underlying anxiety stemming from the impact of events like the great recession and the COVID-19 pandemic. This disquiet played a pivotal role in the Wall Street Bets fiasco [], where unsophisticated investors on Reddit and Twitter undermined short positions h... Read more

COVID-19 Launched a Video Conferencing Revolution

During the early days of the coronavirus pandemic, we here at 42matters wrote a number of blog posts dedicated to tracking the performance of the video conferencing app market. We noted that platforms like Microsoft Teams, ZOOM, and Skype were well positioned during the pandemic since they enabled businesses to remain productive while employees were required by law to work from home. At the time, we examined the correlation between government-mandated lockdowns and the adoption of video confere... Read more

The State of the App Economy and App Markets in 2021

Ad Tech Sales & Marketing

Speaking at the 1983 International Design Conference in Aspen, Colorado, a 28-year-old Steve Jobs described a future in which consumers could purchase and download the software directly from their computers. 25 years later, in 2008, Apple launched the Apple App Store, Google launched Google Play (née Android Market), and the mobile app economy was officially introduced to global markets. In this article, we take a measuring stick to the mobile app landscape, analyzing where it stands 13 years a... Read more

Clubhouse Continues to Disrupt Big Tech with Android Release

Clubhouse is an invitation-only drop-in audio social networking app that was launched exclusively for iOS in April 2020. On May 21st, 2021, Clubhouse announced that their app was officially available to Android devices. In this blog post, we compare both launches and discuss the state of the social audio landscape. Back in February, we analyzed how Clubhouse was performing [] across global iOS app markets. At the time, the drop-in audio app was something of a mystery. It i... Read more

Apple Privacy and App Tracking Transparency (ATT) Statistics

API Explorer

On April 26, 2021 Apple released iOS 14.5, officially ushering in the era of App Tracking Transparency (ATT), which requires developers to request user permission before tracking them across iOS apps. While this, along with Apple’s App Privacy Details framework, represents a noble step towards securing consumer privacy, industry leaders have not hesitated to sound the alarm. Indeed, Facebook has been fuming about the change, which they say threatens their $86 billion targeted ads business. Nev... Read more

42 Connected TV (CTV) Stats That Matter in 2021

CTV File Dumps

Over the last decade or so, the rise of digital streaming, smart TV, and connected TV (CTV) platforms like Roku, Apple TV, Fire TV, and others has caused a seismic realignment in the entertainment industry. So, with people abandoning traditional cable providers in ever-growing numbers, we’ve curated a list of 42 CTV statistics that matter in 2021. To jump to a particular section, click the links below: * Connected TV (CTV) Statistics * Applications per CTV Store * The Top Roku Channel Stor... Read more

How WhatsApp’s Privacy Updates Impacted Telegram and Signal

With WhatsApp’s new privacy policy set to take effect on June 19th, we decided to take a look at how Telegram and Signal have performed since the changes were announced in January. This past January, WhatsApp updated its privacy policy and terms of service to facilitate better integration with other Facebook offerings. Notably, these revisions raised some concerns around how the American messaging app intends to share information [] with Facebook and its subsidiaries goin... Read more

Analysis of Privacy Labels in iOS VPN Apps

We’ve leveraged our app intelligence solutions to identify the most popular iOS VPN apps that collect Data Used to Track You, Data Linked to You, and Data Not Linked to You. These data privacy labels are part of Apple’s recently launched App Privacy Details feature. Over the last couple of years, Apple has invested heavily in user privacy protections, resulting in the institution of a variety of standards, initiatives, and best practices meant to protect consumers from potentially malevolent ac... Read more

NEW: SDK Downloads and Installations

We’ve added two new charts to the 42matters Software Development Kit (SDK) Explorer. The first tracks New Installations and Removals, the second tracks Downloads. Over the last few months, we’ve made a number of improvements to our product suite. We’ve added insight into Apple Privacy features [] like App Privacy Details and App Tracking Transparency, made a host of iOS-related product upgrades [], added app-ads.txt for LG and Samsung Connected T... Read more

NEW: Tracking iOS App Store Privacy Data

We’ve added insight into Apple Privacy features like App Privacy Details and App Tracking Transparency to the 42matters Explorer, Advanced Query API, and File Dump for iOS Apps. Few topics are as hotly debated as digital privacy — and for good reason. While advancements in mobile technologies have made life easier in countless ways, they’ve also significantly extended the personal sphere over which one can reasonably claim a right to privacy. As such, discussions about how best to balance the b... Read more

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