The latest intelligence from the world of mobile and connected TV (CTV) apps.

Google Play’s Top Charts Now Rank the Top 200 Android Apps1 min read

In early March, Google revised the number of chart positions on Google Play’s Top Charts from 700 to 200 for all app and game categories.

ADHD Apps Are Having a Moment3 min read

ADHD startups and apps are attracting attention from VCs and investors all over the world. So, we’ve identified the most popular ADHD-related mobile apps.

Open Chat GBT and Other AI Apps Are Storming App Store Top Charts4 min read

Ever since OpenAI’s Chat GBT exploded onto the scene, apps have been deploying AI-related ASO keywords. Here are the top AI apps on Google Play.

Mastodon Downloads Down 99% From Mid-November Peak3 min read

Mastodon app downloads down 99% from their mid-November peak. Here’s how the federated social network has fared since Elon Musk’s Twitter acquisition.

Ad Tech

Announcing the Top Android Ad Networks Ahead of MWC 233 min read

Looking to meet with leading Ad Networks at Mobile World Congress (MWC) 2023? These are the six most popular that will be in attendance.

Privacy Matters: How One Firm Leveraged 42matters to Launch a Unique Data Privacy Service7 min read

A consulting firm based in the United States uses 42matters’ mobile app intelligence to deliver comprehensive data privacy services.

NEW: App Compliance Insights on the 42matters Explorer5 min read

Use the 42matters Explorer to check whether apps signal adherence to data protection regulations like COPPA, GDPR-K, and the UK’s Children’s Code.

‘Gas’ Downloads Drop 98% Following Discord Acquisition3 min read

Back in October, we covered the rise of Gas, a compliments-based social media app for teens. In particular, we noted that the app surpassed 2.5 million downloads just two months after its August release. Well, Gas was officially acquired by Discord a couple weeks back. So, out of curiosity, we took a look at how the app has performed since we first covered it at the tail-end of last year. Here’s what we found (click the links to jump to the relevant sections): * Daily Downloads for Gas Are

MWC

Meet the 42matters Team at MWC Barcelona 2023!3 min read

We’re heading to Barcelona for Mobile World Congress (MWC) 2023! If you want to pick our brains about using mobile and connected TV (CTV) app intelligence to improve ad targeting, B2B lead generation, enterprise security, and more — set up a meeting with our team! From February 27th to March 2nd, the mobile industry will convene in Barcelona, Spain, to discuss the universe of mobile communications. As the world’s largest gathering of mobile industry professionals, this year’s iteration of MWC

UPDATED: Monthly Downloads Filter3 min read

We’ve improved the Explorer’s monthly downloads filter! Now, you can use it to view app downloads over the last three, six, or twelve months.

Streaming Wars: Paramount+ Climbs Apple’s Top Charts4 min read

Paramount+ closed out 2022 strong, recording 1,773,762 monthly active users in the United States and rocketing up the App Store’s top charts.

TikTok Flourishes in the US, Despite Government Ban5 min read

TikTok continues to thrive in the United States, despite new legislation from the House of Representatives banning the app on government issued devices.

CTVUse Cases

REPORT: The State of Connected TV (CTV) App Stores 20231 min read

In The State of Connected TV (CTV) App Stores 2023, we track CTV app growth trends, the top CTV categories, the top CTV apps, and the top CTV publishers.

Social Commerce App Temu Nearing 25M U.S. Downloads4 min read

Temu, a Chinese social commerce app, is nearing 25 million downloads in the United States, just four months after its release. Here are the numbers.

These Are the Top Weight Loss Apps Heading Into 20233 min read

Ready to achieve your 2023 fitness goals? These are the best weight loss apps on the market heading into the New Year, according to our app intelligence.

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