The latest intelligence from the world of mobile and connected TV (CTV) apps.

Connected TV (CTV) and digital streaming platforms have caused a realignment in the entertainment industry. Here are 42 CTV stats that matter in 2022.

‘The OG App,’ an Instagram client promising an ad-free and suggestion-free feed has been removed from app stores. We dig into the numbers.

French social media app ‘BeReal’ has surged in recent months. Billed as the ‘anti-Instagram,’ the app has generated 50M downloads thus far in 2022.

The state of the app economy and app markets 2022. We take a look at which categories, publishers, apps, and SDKs have been dominating the mobile app landscape.

Downloads for the commission-free investment app ‘Robinhood’ are down 97% from their 2021 peak. Nevertheless, ratings and MAUs remain strong.

According to Elon Musk, Starlink is now active on all continents, including Antarctica. So, we decided to take a look at the app’s global performance.

We’ve added an App Store Optimization (ASO) feature to the 42matters App Watchlist! Now, you’ll be able to use the App Watchlist to monitor keyword rankings for all the apps you track.

UXCam uses 42matters’ app intelligence to facilitate the lead lifecycle, gain competitor insights, launch informed ABM campaigns, and more.

Our team will be in Cologne, Germany from September 21st - 22nd, attending DMEXCO 2022, Europe’s leading digital marketing and tech event.

The Elon Musk Effect is real, folks. With just two tweets, the mercurial ‘Technoking’ of Tesla turned the intermittent fasting app ‘Zero’ into an overnight sensation.

COPPA was designed to foster secure digital environments for kids. Here’s what Ad Tech companies need to know about the regulation to stay COPPA compliant.

Neobanks have been in the news a lot recently; and not always for great reasons. So, we wanted to check back in on the U.S. neobank landscape.

This week, an eagle-eyed member of the 42matters sales team brought it to our attention that YouTube’s iOS app development team has not only explored the edges of the known universe and repaired the space-time continuum, but has also managed to upload even moar cat videos to the platform.

Despite a bad news cycle, WhatsApp and Signal continue to perform well on app stores, pulling in a combined 600 million downloads in 2022.

From September 21st - 22nd, our team will be in Cologne, Germany attending DMEXCO 2022, Europe’s leading digital marketing and tech event.